Holiday Wishes from 1948

Staff photo of Varsity Theatre, Lincoln, in 1948. NSHS RG2183.PH1948-1126

The staff of the Varsity Theatre, located in 1948 at 143 North Thirteenth Street in Lincoln, wished the movie-going public a Merry Christmas and Happy New Year in the above staff picture, published December 25, 1948, in Lincoln newspapers. An accompanying advertisement promoted a special holiday double feature at the Varsity. Both films, which ran until New Year’s, featured animal stars: Adventures of Gallant Bess, the “wonder horse of all time in the story to cheer all hearts,” and Rusty Leads the Way, in which a boy and his dog help a bitter blind girl adjust to life. A color cartoon and newsreel were also promised. 

To the left of the Varsity entrance in the above photo is Pete’s Dog House, a hot dog stand featured in a past blog post. Both pictures are from the Macdonald Studio Collection of Lincoln and are now in the photographic collections of the Nebraska State Historical Society. – Patricia C. Gaster, Assistant Editor / Publications

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One Response to Holiday Wishes from 1948

  1. norm prince says:

    Pat,
    Thank you for your stories and photo offering during the year as they have been most enjoyable. As you often talk about the small detail, I noted the fellow in the white t-shirt appears in both the photo of the theater as well as the one about the hot dog house. As the ad for the move is the same in both photos I would guess they were taken close in time.
    Also looking at the staff brought back a memory which I had forgot about, the ushers who used to seat folks and had flashlights to help us see our way after the move had begun.
    Blessings to you and the staff for the great year of offerings and may the new year be full of more adventure and learning.
    peace – norm

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