On July 13, 1921 University of Nebraska graduate and former Thedford schoolteacher Christian K. Nelson found financial backing for a vanilla ice cream dessert coated with chocolate. He called it the I-Scream-Bar. He signed a partnership agreement with Russell Stover, superintendent of the Graham Ice Cream Company in Omaha. A year later the new product was renamed “Eskimo Pie,” which licked the competition.
Russell Stover went on to head his own confectionary company, and sold franchises for the manufacture of the frosty treat to local vendors. This wrapper from the NSHS museum collections is from a Lincoln Pie franchisee The Franklin Ice Cream Company.